Friday, November 9, 2012
What to Do When Bloggers Won’t Review Your Book
One way to get around this is to offer bloggers some pre-written material: an excerpt, an author Q&A, a guest post, or a tip list. Often, bloggers are willing to post this material to help increase their number of posts or when they don’t have time to write, like weekends or on vacation. If you find a blogger who is willing to accept one of these items, remember:
Tailor the piece to the audience. If the blogger writes about parenting, don’t offer tips about finding a soulmate or repairing a car.
Edit the post to be sure it’s free of grammatical and spelling errors. You want to make the blogger look good!
Include your book cover and author photo. Most bloggers want their posts to be visually appealing, so be sure to include some artwork to include with your post. Seeing your cover will also make it more likely that readers will recognize it online or at the store.
Include a brief About the Author paragraph at the end of the post with a link to your website or purchase page. Hope for impulse buys!
Watch your length. Most blog posts are 3-5 paragraphs. Study your bloggers’ typical posts before you begin writing. Blog readers may lose interest if your post is too long. I received an author interview recently that was five pages long! I cut it down drastically before posting it.
Keep it clean. Most bloggers won’t post erotic material on their site, even though they may be willing to promote a steamy romance. Recently, I received a book excerpt for posting that contained graphic sex and profanity. I returned it to the publicist for a “cleaner” scene!
Having your book featured on blogs is a great way to get people talking about your book. Most bloggers promote their posts on Twitter, Facebook, Google+ and other social networking sites, so a single blog post can generate plenty of publicity … and hopefully sales!